Methodology
Minimum Viable Brand (MVB)
Tailored for early-round start-ups that require a high fidelity, professionally designed brand identity rapidly. Our MVB packs a huge punch at your time of need.
“We think our new brand is fantastic and we’re beyond impressed with the process and team at UntilNow”
Yaniv Bernstein
,
Co-host
at
The Startup Podcast
Project
Minimum Viable Brand (MVB)
Tailored for early-round start-ups that require a high fidelity, professionally designed brand identity rapidly. Our MVB packs a huge punch at your time of need.
Why would I need this?
We understand the need for speed in getting to market. We have distilled the brand process down to its very core elements and aim to deliver value across a short timeline. This is the perfect path for those needing high fidelity, professionally designed brand assets that do a particular job at a particular time.
How does it work?
Define
Desktop research and a workshop provides a foundation to build your brand from. We scope your most pressing needs and chart what is possible within the timeline.
Development of visual territories
References are collected efficiently and clustered into potential avenues, the winner helping shape the new brand.
Roll-out of chosen direction
Key brand elements such as logos and colour palettes are formalised and codified into a smart system. Verbal identity traits help steer your initial tone of voice.
Playbook creation
A lighter version of the traditional guideline, the playbook lays down the essential instructions for newcomers and third parties applying the brand. Most of the time however, we are helping you roll it out as you begin to accelerate your business.
How does it work?
Define
Desktop research and a workshop provides a foundation to build your brand from. We scope your most pressing needs and chart what is possible within the timeline.
Development of visual territories
References are collected efficiently and clustered into potential avenues, the winner helping shape the new brand.
Roll-out of chosen direction
Key brand elements such as logos and colour palettes are formalised and codified into a smart system. Verbal identity traits help steer your initial tone of voice.
Playbook creation
A lighter version of the traditional guideline, the playbook lays down the essential instructions for newcomers and third parties applying the brand. Most of the time however, we are helping you roll it out as you begin to accelerate your business.
How does it work?
Define
Desktop research and a workshop provides a foundation to build your brand from. We scope your most pressing needs and chart what is possible within the timeline.
Development of visual territories
References are collected efficiently and clustered into potential avenues, the winner helping shape the new brand.
Roll-out of chosen direction
Key brand elements such as logos and colour palettes are formalised and codified into a smart system. Verbal identity traits help steer your initial tone of voice.
Playbook creation
A lighter version of the traditional guideline, the playbook lays down the essential instructions for newcomers and third parties applying the brand. Most of the time however, we are helping you roll it out as you begin to accelerate your business.
What kind of work does this cover?
We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.
Brand Guidelines
A collection of all the rules and the definitions on how your brand should be applied across the different channels.
Custom icon library
Custom icon libraries designed inline with your brand provide clarity and consistency.
No Code Development
Break the code barrier, bringing digital dreams to life with the magic of visual, code-free creation.
Testimonials
The team at UntilNow quickly understood what we were trying to create with Contrax. They showed a unique ability to put themselves in our users’ shoes and perceive how they might interact with our product. Not only that, but they also have an incredible awareness of the engineering perspective and as a result, produce designs that are practical and efficient to build. They love a challenge and work well in an agile environment. They are responsive and proactive and continue to add incredible value to our business
Danny Sandler
,
Co-founder
at
Contrax
Results
The DNA that makes up UntilNow
We built a team with a unique mix of in-house and agency experience.
Case studies
Mirvac
Community within arm’s reach; developing Mirvac’s first app for build-to-rent residents
Spriggy
Improving the financial literacy of Australian kids
Pathzero
Leading the transition to net zero corporate emissions
FAQs
Are you thinking what we’re thinking?
Perfect for
Early Stages
Start Up
Estimated pricing
Project timing
Generally this takes 3 to 6 weeks
What you get
We'll look to first understand the exact assets and deliverables you need. We'll use this to guide the way we structure the process. Understanding your need for speed, we'll create high-quality core brand assets that serve as a launchpad for your brand and business to grow and scale.
What we’ll focus on
Logo or wordmark
Brand playbook
Typography
Colour palettes
Light verbal identity
