Methodology
Naming
Meaningful? Unique? Defensible? There's a lot that goes into making your name and rightfully so, it's your most important brand asset.
It was a highly collaborative process that enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.
Yosuke Hall
,
Co-Founder
at
Carma
Project
Naming
Meaningful? Unique? Defensible? There's a lot that goes into making your name and rightfully so, it's your most important brand asset.
Why would I need this?
Your name is your most important brand asset - it doesn’t need design and it travels freely. However developing an incredible name is both an art and a science - with legal, cultural and creative challenges.
How does it work?
Workshops & discovery
Typically we’ll open discussions with a divergent workshop that is both part investigative and exploratory. Names are generated, fears are laid bare and we define what success looks like by dissecting the goal of your brand name.
Brainstorms
Often a multi-staged process, with hundreds to thousands of words pushed into a working space. Here they are wrung through the first round of viability tests, both objective (such as domain availability) and subjective (inferred meanings, typographic visualisation, cultural interpretation and more).
Finalists
The top names are taken through socialisation and a general airing - being pulled around both by your team and ours. Legal checks are carried out (either by our team or with our legal partners) as well as marketing pressure-testing.
Trademark applications and finalisation
The final name is selected and with that we either introduce our legal partners for local and international trademarking, or allow you to pursue it yourself.
How does it work?
Workshops & discovery
Typically we’ll open discussions with a divergent workshop that is both part investigative and exploratory. Names are generated, fears are laid bare and we define what success looks like by dissecting the goal of your brand name.
Brainstorms
Often a multi-staged process, with hundreds to thousands of words pushed into a working space. Here they are wrung through the first round of viability tests, both objective (such as domain availability) and subjective (inferred meanings, typographic visualisation, cultural interpretation and more).
Finalists
The top names are taken through socialisation and a general airing - being pulled around both by your team and ours. Legal checks are carried out (either by our team or with our legal partners) as well as marketing pressure-testing.
Trademark applications and finalisation
The final name is selected and with that we either introduce our legal partners for local and international trademarking, or allow you to pursue it yourself.
How does it work?
Workshops & discovery
Typically we’ll open discussions with a divergent workshop that is both part investigative and exploratory. Names are generated, fears are laid bare and we define what success looks like by dissecting the goal of your brand name.
Brainstorms
Often a multi-staged process, with hundreds to thousands of words pushed into a working space. Here they are wrung through the first round of viability tests, both objective (such as domain availability) and subjective (inferred meanings, typographic visualisation, cultural interpretation and more).
Finalists
The top names are taken through socialisation and a general airing - being pulled around both by your team and ours. Legal checks are carried out (either by our team or with our legal partners) as well as marketing pressure-testing.
Trademark applications and finalisation
The final name is selected and with that we either introduce our legal partners for local and international trademarking, or allow you to pursue it yourself.
What kind of work does this cover?
We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.
Brand architecture
Create structure for your brand, including sub-brands and nomenclature.
Testimonials
"UntilNow picked the perfect name and crafted a visual identity that resonates with our audience."
Lauren Humphrey
,
Co-Founder
at
Tandem
Results
The DNA that makes up UntilNow
We built a team with a unique mix of in-house and agency experience.
Case studies
Boozebud
Shaking up (and stirring) the online alcohol space
Alternaleaf
Normalising medical cannabis in Australia
Mirvac
Community within arm’s reach; developing Mirvac’s first app for build-to-rent residents
FAQs
Are you thinking what we’re thinking?
Perfect for
Early Stages
Start Up
Estimated pricing
Project timing
Generally this process will take 2-4 weeks
What you get
We'll first seek to understand the in's and outs of your business, the market and your competitors. Then we'll get to work and start producing hundreds of potential name candidates. With your help we begin to shortlist these names, and do our due diligence across legal, pronunciation variations and languages. You'll come out with a strong, unique name that will stand the test of time.
What we’ll focus on
A brand name
Brand naming conventions (if required)
