Flagship

Flagship had a logo, some fonts and an idea on its primary colour but that was about it. We reviewed the existing assets and whilst there was nothing technically wrong, there was a clear opportunity for enhancement. This was more than a lick of paint, a design review would solidify their identity and provide more scope for communicating through imagery, illustration and even animation.

The wordmark was refreshed along with new typefaces for both headlines and subheadings, providing more personality for copywriting. Purples were complimented by a vibrant secondary palette to provide more optionality in content. Finally, a light guideline document covered off the essentials for the team to follow.

The website was completely designed from the ground up, with our teams working closely together. The goal was to present the power of Flagship’s offering without getting bogged down in the complexity of their technology.

Key features were crafted into meaningful copy throughout the site, conveying genuine benefits in everyday language. Custom illustrations along with photography and UI designs combined to show the audience how collaborative and simple Flagship can be. Now live (flagship.ai), retailers globally are unlocking the power behind Flagship's sophisticated merchandising technologies.