Methodology
Brand Identity
Your identity is much more than a logo. It is the collection of distinctive assets that fight for attention, drive recall and trigger a response in the audience.
We are extremely happy with the end result, I can't wait to see our new branding deployed on all our assets.
Mickael Roger
,
Co-founder
at
PropHero
Project
Brand Identity
Your identity is much more than a logo. It is the collection of distinctive assets that fight for attention, drive recall and trigger a response in the audience.
Why would I need this?
Your brand identity is how it presents itself to the world. Whilst a logo is great, it is the entire combination of your visual and vocal presentation that communicates your distinctiveness, helping you stand out. We adopt a double diamond approach to identity.
How does it work?
Discover (Divergent)
Interviews, research, site visits and more may be conducted to provide us with enough breadth and depth to ensure we’re up to speed on the entire competitive landscape. We’ll also review trends in similar categories and outside your immediate space.
Define (Convergent)
With this material prepared and reviewed, we’ll run workshops with you and your team to converge on the opportunity for your brand identity. This involves creating territories that we could capitalise on.
Create (Divergent)
After we’ve agreed on the strongest territory, we then create design directions. Each of these are completely viable options that demonstrate how your brand could come to life with high fidelity - often including example applications and considerations in motion.
Thrive (Convergent)
You’ve chosen the direction and we now refine it to pixel perfect excellence. Your tone of voice is shaped, along with examples of essential communication and an entire asset library is produced and dispatched for you to launch.
How does it work?
Discover (Divergent)
Interviews, research, site visits and more may be conducted to provide us with enough breadth and depth to ensure we’re up to speed on the entire competitive landscape. We’ll also review trends in similar categories and outside your immediate space.
Define (Convergent)
With this material prepared and reviewed, we’ll run workshops with you and your team to converge on the opportunity for your brand identity. This involves creating territories that we could capitalise on.
Create (Divergent)
After we’ve agreed on the strongest territory, we then create design directions. Each of these are completely viable options that demonstrate how your brand could come to life with high fidelity - often including example applications and considerations in motion.
Thrive (Convergent)
You’ve chosen the direction and we now refine it to pixel perfect excellence. Your tone of voice is shaped, along with examples of essential communication and an entire asset library is produced and dispatched for you to launch.
How does it work?
Discover (Divergent)
Interviews, research, site visits and more may be conducted to provide us with enough breadth and depth to ensure we’re up to speed on the entire competitive landscape. We’ll also review trends in similar categories and outside your immediate space.
Define (Convergent)
With this material prepared and reviewed, we’ll run workshops with you and your team to converge on the opportunity for your brand identity. This involves creating territories that we could capitalise on.
Create (Divergent)
After we’ve agreed on the strongest territory, we then create design directions. Each of these are completely viable options that demonstrate how your brand could come to life with high fidelity - often including example applications and considerations in motion.
Thrive (Convergent)
You’ve chosen the direction and we now refine it to pixel perfect excellence. Your tone of voice is shaped, along with examples of essential communication and an entire asset library is produced and dispatched for you to launch.
What kind of work does this cover?
We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.
Brand architecture
Create structure for your brand, including sub-brands and nomenclature.
Brand Guidelines
A collection of all the rules and the definitions on how your brand should be applied across the different channels.
Growth strategy
Plot your growth saga with a blend of art and analytics, turning ambitions into achievements and startups into stalwarts.
Custom icon library
Custom icon libraries designed inline with your brand provide clarity and consistency.
Market research
Embark on a market safari, uncovering insights and opportunities in the wild terrains of consumer behavior and competition.
Social media strategy
Linking your marketing objectives into action plans optimised for key social channels.
Responsive website design
Spin digital dreams into reality with Webflow, where websites emerge as living, breathing embodiments of your vision.
Testimonials
“We think our new brand is fantastic and we’re beyond impressed with the process and team at UntilNow”
Yaniv Bernstein
,
Co-host
at
The Startup Podcast
Results
The DNA that makes up UntilNow
We built a team with a unique mix of in-house and agency experience.
Case studies
Tandem
Taking the hard work out of team work.
PropHero
Saving the day for property investors globally.
Spriggy
Improving the financial literacy of Australian kids
FAQs
Are you thinking what we’re thinking?
Perfect for
Early Stages
Enterprise
Start Up
Scale up
Estimated pricing
Project timing
Generally around 6 to 8 weeks.
What you get
You will walk away with a strong brand - not just a logo but a whole suite of brand assets that will make up the way you look, the way you speak and they way you present yourselves across various mediums.
What we’ll focus on
Logos, wordmarks and/or a combination
Colour palette swatches
Guidelines
Vocal identity guide
Optional: Photography guide
Optional: Illustration/Animation guide
Optional: Various roll out assets
