Methodology
Brand Strategy
Brand is your most powerful shortcut into the consumer’s mind, creating meaning and differentiation from the competition. Our process determines what your brand will need to say, before it speaks.
The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.
Shirin Amirbeaggi
,
Director of Marketing & Stakeholder Engagement
at
Chris O'Brien Lifehouse
Project
Brand Strategy
Brand is your most powerful shortcut into the consumer’s mind, creating meaning and differentiation from the competition. Our process determines what your brand will need to say, before it speaks.
Why would I need this?
Developing a brand that has strong foundations specifically designed to support your business strategy provides structure and clarity to your communications.
How does it work?
Research
Research is always undertaken, regardless of the scale of the project. Ideally a combination of qualitative, quantitative and desk research. This helps inject a degree of objectivity into the process whilst uncovering insights.
Synthesis
The research findings are unpacked internally, reviewed and checked. Often there are internal brainstorms around findings to expand the thinking.
Workshops
Collaborative sessions enable the identification of the challenges, opportunities, truths and unknowns that your brand has or will encounter. Supported by the research but not shackled to it, these sessions are led by senior team members with extensive brand building experience.
Activities
Research
Research is always undertaken, regardless of the scale of the project. Ideally a combination of qualitative, quantitative and desk research. This helps inject a degree of objectivity into the process whilst uncovering insights.
Synthesis
The research findings are unpacked internally, reviewed and checked. Often there are internal brainstorms around findings to expand the thinking.
Workshops
Collaborative sessions enable the identification of the challenges, opportunities, truths and unknowns that your brand has or will encounter. Supported by the research but not shackled to it, these sessions are led by senior team members with extensive brand building experience.
Activities
Research
Research is always undertaken, regardless of the scale of the project. Ideally a combination of qualitative, quantitative and desk research. This helps inject a degree of objectivity into the process whilst uncovering insights.
Synthesis
The research findings are unpacked internally, reviewed and checked. Often there are internal brainstorms around findings to expand the thinking.
Workshops
Collaborative sessions enable the identification of the challenges, opportunities, truths and unknowns that your brand has or will encounter. Supported by the research but not shackled to it, these sessions are led by senior team members with extensive brand building experience.
What kind of work does this cover?
We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.
Brand architecture
Create structure for your brand, including sub-brands and nomenclature.
Market research
Embark on a market safari, uncovering insights and opportunities in the wild terrains of consumer behavior and competition.
Social media strategy
Linking your marketing objectives into action plans optimised for key social channels.
Testimonials
We were absolutely thrilled with our new identity. Francesco and team thought very deeply about our brand and presented some wonderful creative directions. Our new brand identity is an ideal representation of who we are and does an amazing job of communicating our core values effectively and with simplicity. They’ve truly helped us elevate our brand. We can see the difference in perception now when we present to clients.
Prasad Shringarpure
,
CEO
at
Amplifyr
Results
The DNA that makes up UntilNow
We built a team with a unique mix of in-house and agency experience.
Case studies
Pathzero
Leading the transition to net zero corporate emissions
Spriggy
Improving the financial literacy of Australian kids
Flagship
Transforming bricks & mortar retail through technology
FAQs
Are you thinking what we’re thinking?
Perfect for
Early Stages
Start Up
Enterprise
Scale up
Estimated pricing
Project timing
Generally between 4 to 6 weeks.
What you get
We'll help you cut through the chaff and find your brands laser-focused vision. We'll spend time deeply understanding the market you are operating in, your competitive landscape and the potential opportunity space. Having understood this, we will begin crafting your brands unique value proposition, how to position yourself and craft the way your brand should communicate. With this, you'll be well-equipped to begin talking to your customers and spreading the word about your brand.
What we’ll focus on
Brand architecture
Messaging frameworks
Audience personas
Brand positioning
