Kaiso

After first meeting the Kaiso team at Startmate, we knew they were onto something. With a healthy respect for the power of brand and a passion to make a difference, we were keen to find out more.

Our first workshop was designed to quickly understand their subject area, why this was a promising pursuit and what else had been considered by the team. We dived into the world of ISO certification, why it matters so much and how it is achieved. Drilling the founders on what they knew and asking as much as they could handle.

The strategic work informed how Kaiso could bring disruption to the category by looking refreshingly digital as a new entrant yet linking back to the physical world of making things. At the centre of this idea was the humble hex nut - a universally simple hardware element that is synonymous with ‘holding everything together’.

Evident in the wordmark, our hex nut could stand alone. Enter Kobi, our lovable mascot. Motion design enabled Kobi to spring to life, expressing everything from loading time through to error states and moments of delight (like submitting your latest compliance certificate - oh joy!).