Methodology
Design Sprint
This framework approach is a great way to address a specific challenge or develop a new product or feature. Featuring a cross-functional team, the approach takes anywhere between 1 to 3 weeks.
They think holistically and have a meticulous eye for detail. The team is a mix of super talented designers, engineers and conceptual thinkers.
Carl Prins
,
CEO and Co-Founder
at
Pathzero
Project
Design Sprint
This framework approach is a great way to address a specific challenge or develop a new product or feature. Featuring a cross-functional team, the approach takes anywhere between 1 to 3 weeks.
Why would I need this?
A design sprint is a collaborative framework for problem-solving and idea testing, popularised by Google Ventures. It involves a cross-functional team working together to address a specific challenge or develop a new product or feature.
How does it work?
Understand
The team begins by gaining a deep understanding of the problem at hand, exploring user needs, and defining the goals and objectives of the sprint.
Goal Setting
We will begin by defining the long-term goal. What does success look like? And what could be the reason for failing?
Expert Interviews
Bring in experts from within and outside the team to share insights about the business, the audience, and the problem space.
Map Making
Create a map of the challenge by defining the user journey map, outlining how a customer interacts with the product or service, identifying key actors, actions, and emotions.
How Might We
Transform problems and challenges into opportunities by asking "HMW" questions.
Diverge
Participants individually generate a wide range of ideas and solutions through sketching. This phase encourages divergent thinking and encourages participants to explore different approaches.
Individual Ideation
In this activity, each team member independently generates ideas (e.g., Crazy Eights).
Solution Sketching
This is when we will refine the initial ideas, making them more thoughtful, to present a clear solution in a step-by-step format.
Silent Review
Team members review all sketches silently, making notes of what they find interesting or important.
Decide
The team then reviews and shares their sketches, discussing the merits and potential of each idea. Through discussions, debates, and voting, they collectively decide on the most promising solution to pursue.
Heat Map
Create a heat map by having team members place dot stickers on parts of sketches they like
Straw Poll
Each team member votes on their favorite ideas with a larger dot sticker
Storyboarding
Create a storyboard for the prototype, outlining the flow and key components
Prototype
In this phase, a rapid but realistic prototype of the chosen solution is created. The prototype can be a digital mockup, a storyboard, or even a physical model, depending on the nature of the problem.
Divide and Conquer
We will divide the team assigning roles like Maker, Stitcher, Writer, Asset Collector, and Interviewer
Prototype Tools
Use tools like Figma or Sketch for digital prototypes, or paper and markers for physical ones
Fake It
Focus on the facade of the product. It doesn’t need to be functional; it just needs to be convincing for the test
Simplify
Only include what’s necessary for the user test. Avoid unnecessary complexity
Test and Validate
The final phase involves testing the prototype with targeted users or stakeholders. Through interviews or usability tests, the team gathers feedback and insights to validate the solution and identify areas for improvement.
User Interviews
Recruit users that match your target audience
Conducting Interviews
Facilitate interviews, encouraging users to think aloud
Observation and Note-Taking
Team members watch the interviews (live or recorded) and take detailed notes
Debrief and Learnings
After all interviews, debrief as a team. Discuss patterns, insights, and whether the prototype met its goals
How does it work?
Understand
The team begins by gaining a deep understanding of the problem at hand, exploring user needs, and defining the goals and objectives of the sprint.
Diverge
Participants individually generate a wide range of ideas and solutions through sketching. This phase encourages divergent thinking and encourages participants to explore different approaches.
Decide
The team then reviews and shares their sketches, discussing the merits and potential of each idea. Through discussions, debates, and voting, they collectively decide on the most promising solution to pursue.
Prototype
In this phase, a rapid but realistic prototype of the chosen solution is created. The prototype can be a digital mockup, a storyboard, or even a physical model, depending on the nature of the problem.
Test and Validate
The final phase involves testing the prototype with targeted users or stakeholders. Through interviews or usability tests, the team gathers feedback and insights to validate the solution and identify areas for improvement.
How does it work?
Understand
The team begins by gaining a deep understanding of the problem at hand, exploring user needs, and defining the goals and objectives of the sprint.
Diverge
Participants individually generate a wide range of ideas and solutions through sketching. This phase encourages divergent thinking and encourages participants to explore different approaches.
Decide
The team then reviews and shares their sketches, discussing the merits and potential of each idea. Through discussions, debates, and voting, they collectively decide on the most promising solution to pursue.
Prototype
In this phase, a rapid but realistic prototype of the chosen solution is created. The prototype can be a digital mockup, a storyboard, or even a physical model, depending on the nature of the problem.
Test and Validate
The final phase involves testing the prototype with targeted users or stakeholders. Through interviews or usability tests, the team gathers feedback and insights to validate the solution and identify areas for improvement.
What kind of work does this cover?
We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.
Digital product design
Sculpt digital masterpieces, where form meets function in a dance of user-centric design and innovative problem-solving.
UX/UI Design
Orchestrate digital symphonies, where every click, swipe, and scroll is a note in a harmonious user experience masterpiece.
Market research
Embark on a market safari, uncovering insights and opportunities in the wild terrains of consumer behavior and competition.
Product discovery
Set sail on a voyage of discovery, charting unknown territories to unearth hidden product gems and opportunities.
Product strategy
Craft the epic of your product, a tale of strategic conquests and market dominion, guided by visionary planning.
Landing page optimisation
Transform landing pages into conversion meccas, where every element is a carefully placed stepping stone to success.
Testimonials
“It was a highly collaborative process. They took the time to become well-versed in the intricacies of our business, and instead of big reveals at set milestones, we were in constant communication throughout the process. That enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.”
Yosuke Hall
,
Co-Founder
at
Carma
Results
The DNA that makes up UntilNow
We built a team with a unique mix of in-house and agency experience.
Case studies
Mirvac
Community within arm’s reach; developing Mirvac’s first app for build-to-rent residents
Flagship
Transforming bricks & mortar retail through technology
Carma
The best way to buy your pre-owned car online
FAQs
Are you thinking what we’re thinking?
Perfect for
Early Stages
Enterprise
Scale up
Start Up
Estimated pricing
Project timing
Generally we like to keep design sprints short and focused, so anywhere between 1 to 3 weeks is ideal.
What you get
We guide you through an intensive, focused process that cuts out the chaff ensuring you get a high quality, rigorously wrestled with end result. We'll work towards a clear end solution, and then sense check all assumptions with real customers/users that we have recruited specifically for you. It'll be fun, intense and fast.
What we’ll focus on
Market analysis report
Customer interview recruitment
Customer research report
Competitors gap analysis highlighting unmet needs
Assessment of potential technical challenges and solutions
Breakdown of potential pricing strategies
Distribution channel analysis and recommendations
Future product vision and future opportunities/deliverables
