Methodology
Idea Validation
Ideas are cheap. Bringing them to life can be costly. We help you validate the market readiness of your idea, illuminating the path forward.
It was a highly collaborative process that enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.
Yosuke Hall
,
Co-Founder
at
Carma
Project
Idea Validation
Ideas are cheap. Bringing them to life can be costly. We help you validate the market readiness of your idea, illuminating the path forward.
Why would I need this?
Ideas are cheap. Bringing them to life is costly. We help you validate the market’s readiness for your idea, the perceived value in it, its ability to cut through the noise and ultimately your long-term success were you to pursue it.
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How does it work?
Customer research
Engage directly with potential customers to grasp their pain points, needs, and preferences. By collecting qualitative and quantitative insights, founders can refine and adapt their idea to better serve their target customer profile.
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
Competitive landscape evaluation
Analyse existing solutions and key players in the market. Understanding where the competition stands and identifying gaps can provide a clearer path to differentiation and positioning your idea uniquely.
Concept development
With a tighter understanding of the customer problems and the competitive landscape we create captivating concepts of your future product.
Monetisation and distribution
Explore various avenues to generate income from the idea. Identify appropriate channels to get your product or service in the hands of customers.
How does it work?
Customer research
Engage directly with potential customers to grasp their pain points, needs, and preferences. By collecting qualitative and quantitative insights, founders can refine and adapt their idea to better serve their target customer profile.
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
Competitive landscape evaluation
Analyse existing solutions and key players in the market. Understanding where the competition stands and identifying gaps can provide a clearer path to differentiation and positioning your idea uniquely.
Concept development
With a tighter understanding of the customer problems and the competitive landscape we create captivating concepts of your future product.
Monetisation and distribution
Explore various avenues to generate income from the idea. Identify appropriate channels to get your product or service in the hands of customers.
How does it work?
Customer research
Engage directly with potential customers to grasp their pain points, needs, and preferences. By collecting qualitative and quantitative insights, founders can refine and adapt their idea to better serve their target customer profile.
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
Competitive landscape evaluation
Analyse existing solutions and key players in the market. Understanding where the competition stands and identifying gaps can provide a clearer path to differentiation and positioning your idea uniquely.
Concept development
With a tighter understanding of the customer problems and the competitive landscape we create captivating concepts of your future product.
Monetisation and distribution
Explore various avenues to generate income from the idea. Identify appropriate channels to get your product or service in the hands of customers.
What kind of work does this cover?
We combine decades of brand and product experience across industries and around the world with current best practices in digital design and transformation to help our clients create brands that connect with customers and provide a stable platform for future growth.
Analytics strategy and implementation
Dive deep into the data ocean with cutting-edge tools, unraveling the mysteries of user behavior and app dynamics.
Analytics tracking
Track every click, swipe, and interaction, transforming raw data into actionable insights and bold strategies.
Market research
Embark on a market safari, uncovering insights and opportunities in the wild terrains of consumer behavior and competition.
Product discovery
Set sail on a voyage of discovery, charting unknown territories to unearth hidden product gems and opportunities.
Webflow Build
Create visually stunning and interactive websites without the need for coding, and make them easy to update.
Testimonials
We were absolutely thrilled with our new identity. Francesco and team thought very deeply about our brand and presented some wonderful creative directions. Our new brand identity is an ideal representation of who we are and does an amazing job of communicating our core values effectively and with simplicity. They’ve truly helped us elevate our brand. We can see the difference in perception now when we present to clients.
Prasad Shringarpure
,
CEO
at
Amplifyr
Results
The DNA that makes up UntilNow
We built a team with a unique mix of in-house and agency experience.
Case studies
Spriggy
Improving the financial literacy of Australian kids
Vouch
Creating a better way to capture great content
Mirvac
Community within arm’s reach; developing Mirvac’s first app for build-to-rent residents
FAQs
Are you thinking what we’re thinking?
Perfect for
Early Stages
Enterprise
Scale up
Estimated pricing
Project timing
Generally between 4 to 8 weeks. Can also be rolled out as a subscription.
What you get
You'll get access to experienced minds in the industry who have worked across a huge variety of products and industries. We'll work shoulder to shoulder with you to deep dive into the competitive landscape and your customer core needs. We'll analyse your idea as a solution and help you gain the conviction you need to double down and get to work.
What we’ll focus on
Market analysis report
Customer interview recruitment
Customer research report
Competitors gap analysis highlighting unmet needs
Product Concepts
Breakdown of potential pricing strategies
Distribution channel analysis and recommendations
