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Retainer-based - Venture
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FAQs
What is a design retainer, and how does it work?
A retainer gives you access to our team on an ongoing basis for a set number of days per month.
When does a project make sense?
When the outcome and deliverables are well defined. When it is a bit more ambiguous, a retainer can be a better option.
What is a fractional design service?
We act as your part-time design advisor, providing strategic and executional support without the cost of hiring in-house.
What is a venture studio?
It can mean different things. In our case, it means that when it makes sense for everyone involved, we provide a portion of our services in exchange for equity.
What’s included in your brand-building services?
We create brand strategy, naming, visual identity, messaging, and guidelines to ensure a cohesive brand experience.
Can you help with deciding what to design/build?
Yes. This is one of our core value adds. We have been there and done it multiple times. We can help you decide what is going to have the biggest impact at each stage of your journey.
What platforms do you focus on for audience growth?
We can tailor strategies for websites, social media, email marketing, and community engagement.
What technologies do you work with?
We specialise in modern frameworks like React, Next.js, and Webflow, among others.
How long does a typical project take?
Timelines vary depending on scope, but most projects take between 4 to 12 weeks.
What are the benefits of a retainer vs. a project?
A retainer provides flexibility, continuous improvements, and a dedicated team that understands your brand and product.
Who is fractional design best suited for?
Startups and growing businesses that need expert design leadership but aren’t ready to hire full-time.
How do you choose which startups to invest in?
We look for innovative ideas, strong founding teams, and alignment with our expertise in brand and product design. We also highly value introductions from our trusted partners.
What if I want to keep part of my brand and change the rest?
Not a problem. We can refine and modernise specific elements while maintaining the others
Do you design for web, mobile, or both?
We design for web apps, mobile apps, and multi-platform experiences. Whatever you need!
Do you offer content creation services?
Yes, we create branded content, from social media visuals to campaigns to long-form storytelling.
Can you integrate with an existing development team?
Yes! We collaborate with internal and external dev teams to ensure a smooth handoff.
Do you provide post-launch support?
Yes, we can offer ongoing support to refine and optimise your product after launch if needed.
Can I adjust the scope each month?
Yes, we can shift priorities based on your evolving needs.
How is a fractional engagement structured?
We work with you for a set number of hours per week, integrating into your team like an internal hire.
How much equity do you take?
Very little. We simply convert our discount on fees into equity at the current valuation. Typically this converts at less than 1% equity.
How long does the branding process take?
Most branding projects take 6–8 weeks, depending on scope and complexity.
How do you ensure great user experience (UX)?
We conduct user research, usability testing, and iterative design to optimise user journeys.
How do you measure success?
We work with a selection of trusted partners to track engagement, conversion rates, and audience growth to refine strategies over time.
How do you ensure a scalable codebase?
We follow best practices, use modular components, and optimise performance for long-term growth.
What is the minimum retainer commitment?
Our minimum commitment is three months to ensure we deliver meaningful impact.
How does fractional differ from a retainer?
Fractional services focus on leadership and strategy, while retainers are more execution-based.
Do you offer service-for-equity to everyone?
Not every business is a good candidate for a variety of reasons. We work with a select number of companies each year when it makes sense for everyone involved.
Can you refresh an existing brand?
Absolutely! We specialise in evolving brands while preserving their core identity.
Can you help with redesigning an existing product?
Yes! We can refine your existing product’s UX/UI to improve usability and engagement. This is often where we can add the most value.