UntilNow is a digital design studio in Sydney specialising in branding, UX design, UI design, and web development for startups and scaleups. We partner with founders and product teams to turn complex challenges into clear, scalable solutions—helping businesses grow from seed stage to global scale.
We work with high-quality startups, from seed to scale, to identify and resolve their most pressing design challenges.
Results
total client value
raised by our clients
average value increase
Why we started
Founders are stretched thin trying to make progress on multiple fronts, whilst tirelessly seeking capital and talent. Design plays a critical role in a company’s success, but its value is often misunderstood. Great design creates a seamless, intuitive experience that aligns with user needs and expectations. It not only attracts new users but also keeps them engaged and satisfied, building loyalty and driving long-term business value.
Knowing where to get the right design support is tough. Big agencies are often cost-prohibitive. Freelancers and internal hires often lack all the skills that you need.
That’s where UntilNow comes in.
We combine real-world expertise with a deep understanding of the startup journey. We provide founders with both advice and execution. Helping them scale from idea to growth with the right combination of expertise at every step of the way.
Some of our clients
From early-stage startups to ambitious scaleups, we partner with bold teams bringing transformative ideas to life. Each collaboration reflects our passion for crafting thoughtful, impactful solutions—whether it’s building memorable brands, designing seamless digital experiences, or solving complex challenges with clarity and purpose. Together, we create work that drives progress and leaves a lasting impression.
Working with UntilNow felt organic and like an extension of our team. We knew after the first meeting you understood us as founders, the problem we were solving and were without a doubt the right agency partner.
Co-Founder
Couldn’t recommend UntilNow more — their expertise in product design, branding, and web has been game-changing for our business. They felt like part of our team, deeply invested in helping us refine and realise our vision.
Co-Founder
Handle is a unique brand we’re truly proud of. It’s exhilarating to constantly hear from our customers and network how much they love and resonate with it.
Co-Founder
UntilNow helped us shape a product and brand that truly resonated with our vision. Their approach was both strategic and deeply creative—they pushed us to make brave decisions, and backed it up with design that’s intuitive, distinctive, and full of heart. We couldn’t have asked for better design partners.
CEO & Co-Founder
The work UntilNow did added tens of millions of dollars to the value of our company
Co-founder
UntilNow has really helped us push a brand that stands out and differentiates. That’s why we are willing to say “we can take that leap forward”.
CEO & Co-founder
It’s been a highly collaborative process, from the start right through to scale. UntilNow took the time. It’s been a highly collaborative process, from the start right through to scale. UntilNow took the time.
Co-Founder
It’s rare that you come across a standout group of talent people like the guys at UntilNow.
Cofounder
As our principal product design partner, UntilNow have helped drive our greatest period of growth
Head of Product Experience
UntilNow has masterfully crafted a visual identity for Kaiso that not only aligns with our vision, but also sets us apart in the marketplace.
Founder
Working with the UntilNow team has been a dream. Their dedication to going above and beyond have truly made them invaluable partners.
Founder & CEO
The team at UntilNow elevated our brand to world-class. We're already seeing the impact.
CEO
UntilNow picked the perfect name and crafted a visual identity that resonates with our audience.
Co-Founder
The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.
Director of Marketing & Stakeholder Engagement
We are extremely happy with the end result, I can't wait to see our new branding deployed on all our assets.
Co-founder
The team at UntilNow developed a strategic roadmap for our future and then delivered an incredible identity to convey this vision
GM of Marketing
We think our new brand is fantastic and we’re beyond impressed with the process and team at UntilNow
Co-host
They are very efficient and have strong expertise in their field. We won't hesitate to recommend their services to startups, scale ups and corporates.
CEO
UntilNow nailed the brief. It was disruptive, innovative and exceptionally polished.
Chief Marketing Officer
They think holistically and have a meticulous eye for detail. The team is a mix of super talented designers, engineers and conceptual thinkers.
CEO and Co-Founder
It was a highly collaborative process that enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.
Co-Founder
They showed a unique ability to put themselves in our users’ shoes and perceive how they might interact with our product with an incredible awareness of the engineering perspective.
Co-founder
The team took my scraps of a brief and intuitively knew what would resonate best with our audience.
Founder and CEO
UntilNow was able to bridge the gap between design and business, working closely with the team to help us break down complex UX problems and generate actionable insights.
Co-Founder
By taking the time to develop a genuine understanding of our business and where we want to go StudioDe have created a powerful new visual identity that has been transformative for our us.
CEO
We work with client partners in three key ways
01As a traditional partner
The standard approach where we exchange our services for a fee. We scope and estimate a project with you and bill upon achieving agreed milestones.
02As an equity partner
When it makes sense for everyone involved, we exchange our services for equity. This is typically done on a part cash, part equity basis.
03As a joint-venture partner
In select cases, we will partner with other studios, investors or companies to be the design co-founder on a new venture. We first understand whether we are a good fit, before aligning on an approach and structure that will set the venture up for success.
