Who we are

UntilNow is a digital design studio in Sydney specialising in branding, UX design, UI design, and web development for startups and scaleups. We partner with founders and product teams to turn complex challenges into clear, scalable solutions—helping businesses grow from seed stage to global scale.

We work with high-quality startups, from seed to scale, to identify and resolve their most pressing design challenges.

Results

$
3.4
B

total client value

$
950
M

raised by our clients

51.2
X

average value increase

Our world

Why we started

Founders are stretched thin trying to make progress on multiple fronts, whilst tirelessly seeking capital and talent. Design plays a critical role in a company’s success, but its value is often misunderstood. Great design creates a seamless, intuitive experience that aligns with user needs and expectations. It not only attracts new users but also keeps them engaged and satisfied, building loyalty and driving long-term business value.

Knowing where to get the right design support is tough. Big agencies are often cost-prohibitive. Freelancers and internal hires often lack all the skills that you need.

That’s where UntilNow comes in.

We combine real-world expertise with a deep understanding of the startup journey. We provide founders with both advice and execution. Helping them scale from idea to growth with the right combination of expertise at every step of the way.

Some of our clients

From early-stage startups to ambitious scaleups, we partner with bold teams bringing transformative ideas to life. Each collaboration reflects our passion for crafting thoughtful, impactful solutions—whether it’s building memorable brands, designing seamless digital experiences, or solving complex challenges with clarity and purpose. Together, we create work that drives progress and leaves a lasting impression.

Working with UntilNow felt organic and like an extension of our team. We knew after the first meeting you understood us as founders, the problem we were solving and were without a doubt the right agency partner.

Carla Penn-Kahn

Carla Penn-Kahn

Co-Founder

ProfitPeak

Couldn’t recommend UntilNow more — their expertise in product design, branding, and web has been game-changing for our business. They felt like part of our team, deeply invested in helping us refine and realise our vision.

 Elena Tsalanidis

Elena Tsalanidis

Co-Founder

Handle is a unique brand we’re truly proud of. It’s exhilarating to constantly hear from our customers and network how much they love and resonate with it.

Nathan Adler

Nathan Adler

Co-Founder

Handle

UntilNow helped us shape a product and brand that truly resonated with our vision. Their approach was both strategic and deeply creative—they pushed us to make brave decisions, and backed it up with design that’s intuitive, distinctive, and full of heart. We couldn’t have asked for better design partners.

Angela Liu

Angela Liu

CEO & Co-Founder

KindiCover

The work UntilNow did added tens of millions of dollars to the value of our company

David Solsky

David Solsky

Co-founder

Envizi (acquired by IBM)

UntilNow has really helped us push a brand that stands out and differentiates. That’s why we are willing to say “we can take that leap forward”.

Kim Hansen

Kim Hansen

CEO & Co-founder

Cake

It’s been a highly collaborative process, from the start right through to scale. UntilNow took the time. It’s been a highly collaborative process, from the start right through to scale. UntilNow took the time.

Yosuke Hall

Yosuke Hall

Co-Founder

Carma

It’s rare that you come across a standout group of talent people like the guys at UntilNow.

John Tabari

John Tabari

Cofounder

Company not specified

As our principal product design partner, UntilNow have helped drive our greatest period of growth

Tom Gallop

Tom Gallop

Head of Product Experience

Spriggy

UntilNow has masterfully crafted a visual identity for Kaiso that not only aligns with our vision, but also sets us apart in the marketplace.

Derek Sheen

Derek Sheen

Founder

Kaiso

Working with the UntilNow team has been a dream. Their dedication to going above and beyond have truly made them invaluable partners.

Simon Molner

Simon Molner

Founder & CEO

Flagship

The team at UntilNow elevated our brand to world-class. We're already seeing the impact.

Pablo Seoane

Pablo Seoane

CEO

Bigger

UntilNow picked the perfect name and crafted a visual identity that resonates with our audience.

Lauren Humphrey

Lauren Humphrey

Co-Founder

Tandem

The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.

Shirin Amirbeaggi

Shirin Amirbeaggi

Director of Marketing & Stakeholder Engagement

Chris O'Brien Lifehouse

We are extremely happy with the end result, I can't wait to see our new branding deployed on all our assets.

Mickael Roger

Mickael Roger

Co-founder

PropHero

The team at UntilNow developed a strategic roadmap for our future and then delivered an incredible identity to convey this vision

Tyler Wilchek

Tyler Wilchek

GM of Marketing

Alternaleaf

We think our new brand is fantastic and we’re beyond impressed with the process and team at UntilNow

Yaniv Bernstein

Yaniv Bernstein

Co-host

The Startup Podcast

They are very efficient and have strong expertise in their field. We won't hesitate to recommend their services to startups, scale ups and corporates.

Enguerrand Vidor

Enguerrand Vidor

CEO

Sven

UntilNow nailed the brief. It was disruptive, innovative and exceptionally polished.

Tony Gruebner

Tony Gruebner

Chief Marketing Officer

Pepperstone

They think holistically and have a meticulous eye for detail. The team is a mix of super talented designers, engineers and conceptual thinkers.

Carl Prins

Carl Prins

CEO and Co-Founder

Pathzero

It was a highly collaborative process that enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.

Yosuke Hall

Yosuke Hall

Co-Founder

Carma

They showed a unique ability to put themselves in our users’ shoes and perceive how they might interact with our product with an incredible awareness of the engineering perspective.

Danny Sandler

Danny Sandler

Co-founder

Contrax

The team took my scraps of a brief and intuitively knew what would resonate best with our audience.

Taryn Williams

Taryn Williams

Founder and CEO

Company not specified

UntilNow was able to bridge the gap between design and business, working closely with the team to help us break down complex UX problems and generate actionable insights.

Ricky Marcon

Ricky Marcon

Co-Founder

Giggable

By taking the time to develop a genuine understanding of our business and where we want to go StudioDe have created a powerful new visual identity that has been transformative for our us.

Andy Williamson

Andy Williamson

CEO

BoozeBud
How do we work

We work with client partners in three key ways

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Learn more about UntilNow

What we do

UntilNow is more than a design agency – we’re a creative partner that blends strategy, design, and technology to bring ideas to life. Our team guides you from concept validation to product launch, helping you scale with confidence.

*Estimation are in US Dollars and are subject of revision yearly.

Branding & Strategy

We shape brands that stand the test of time. Our branding agency expertise spans brand identity, positioning, and strategy – from naming and guidelines to social media campaigns and rollouts. Every project begins with clarity, ensuring your business story resonates with the right audience.

UX & Design

Great products start with great design. As a UX agency and user experience design agency, we focus on creating interfaces that are intuitive, engaging, and outcome-driven. From UX/UI audits and design systems to motion design and digital product design, we ensure every interaction feels seamless.

Web Development

We build websites that scale with your business. As a web development company and responsive web design Sydney partner, we deliver websites that are fast, flexible, and future-proof. Whether it’s CMS, ecommerce website development, or custom website design, our solutions are crafted to perform.

App Development

From startup MVPs to enterprise applications, we design and develop apps that grow with you. Our app development company expertise covers iOS, Android, and cross-platform experiences. With a focus on user-centred design and scalable architecture, we create digital products that people love to use.

AI & Automation

We help businesses harness the future with intelligent design. As an AI automation agency, we create AI-powered digital products, automation tools, and custom strategies to streamline operations. From AI/LLM product design to workflow automation, we blend innovation with practical execution.

Why Choose UntilNow?

We’re not just a service provider – we’re a partner in growth. Our clients choose us for our clarity in complexity, collaborative approach, and track record of transforming ideas into impact. By combining strategy, design, and execution, we help founders move faster and scale with purpose.

FAQs

Branding, Web Design & UX/UI Agency

Why should you choose UntilNow as your web design, branding, and UX/UI partner?
Because we bring strategy and execution together. Unlike other creative agencies, we partner with you from idea validation to launch, ensuring every step drives measurable growth.
How long does it usually take to design and build a website or app?
Timelines depend on project scope, but a typical website development project takes 6–10 weeks, while apps may take longer depending on complexity. We always start with clear milestones and regular updates.
What industries and businesses do you typically work with?
We work with startups, scaleups, and ambitious organisations across tech, finance, health, and consumer products – anyone ready to scale with the right design and development partner.
Why is UX design so important?
Because great UX design improves engagement, conversion, and loyalty. A user-centred design approach ensures your customers have a seamless journey – making them more likely to stay, return, and recommend.
How should I approach UX design for my business?
Start with your users. Through UX audits, user testing, and journey mapping, we identify friction points and opportunities, then design solutions that make your product intuitive and effective.
Why do businesses invest in branding?
Branding builds trust, differentiation, and long-term growth. A strong brand identity ensures you stand out in competitive markets and connects your business with the right audience.
Do you build AI-powered digital products and automation tools?
Yes. As an AI automation agency, we design AI-driven tools, digital products, and strategies that help businesses save time, reduce costs, and scale smarter.
Will you provide training and support on how to update my website?
Absolutely. We believe in empowering clients. Whether it’s CMS training or ongoing support, we ensure you’re confident managing and growing your digital presence.
Why work with a Sydney-based web design agency like UntilNow?
Local expertise matters. As a Sydney web design agency, we understand the local market while delivering global-standard design, branding, and development solutions.